I Need to Focus on What I Know How to Do

And I Don’t Know How to Do Everything

You’ve probably heard it said, “Doing the same thing over and over and expecting different results is the definition of insanity.” I have to remind myself of this often. I get started doing something a certain way and it’s hard to change directions.

We are creatures of habit.

My tendency is to try and do everything myself. I think this is a combination of who I am and my upbringing. Growing up on a farm if it needed done…we did it. This isn’t all bad, these things also contribute to my ability to think outside the box and find solutions.

The problem is, there’s not enough time to do everything. I need to be more focused on the things I do well. This doesn’t mean that we shouldn’t be learning new things. What it does means is that we need to be intentional about what we invest our time doing.

Focus is hard, especially when there’s no revenue.

A few weeks ago, I wrote about how frustrating it is, to be doing something and not be achieving the expected results. This frustration increases when you’re sure it’s the thing you’re supposed to be doing. I’ve tried several different things to get my message out to construction companies and customers who desperately need it. CRICKETS

For years I’ve been faithfully writing and publishing Weekly Solutions. I estimate I’ve spent upwards of 2000 hours researching, writing, editing, publishing, etc. Even at a small hourly rate of $35/hour that comes up to $70,000.00. That’s a pretty big investment to have generated no revenue.

Another part of my farm upbringing was frugality. I don’t like spending money on things if I can’t see a clear return. This coupled with my “I can do this” attitude. I struggle with the idea of employing help. Looking at the numbers above, hiring would’ve probably had a better return on investment.

If I want things to change, I need to do something different.

The frustration led me to do several things different this year. I joined Kingdom Builders Mastermind hosted by Ray Edwards. In my cautious world this is a sizable investment. It’s been an investment worth every penny.

Through this group I’ve become connected with others who have experience and skills that I don’t. One such person is StoryBrand Certified Guide, Bryan Switalski with Clarity Consulting. We discussed the possibilities that could be achieved in my hiring him to help me with my digital marketing, clarifying my message and getting that message to those who need it.

My naivete with the digital marketing world is evident when you consider the amount of time invested and lack of accomplishment. I was a little unsure of moving forward with this due to the cost. We discussed options and ways to break the big project into smaller ones.

After looking at the cost of the time I had invested, considering what other things I could have been doing with that time it looks like a good investment to me. Oh, not to mention earlier posts I wrote about this very thing as it relates to construction and the value of a professional and whether or not to hire. I really should take my own advice.

So, if I don’t want to be considered insane, I need to make some changes.

Bryan and I are meeting next week to get started. There are some new and exciting things coming. Something that would be helpful is if you or any contractors you know would share with us your “construction proposal frustrations” in the comments below.


Get Out of the Way and Watch These Dry Bones Come to Life

God Can Breathe Life into Even the Worst of Situations

In just a moment, things changed. This is life. Every minute of every day things are changing. It has always been this way and always will be. The important thing is to be aware of it and be willing and able to adapt.

You can set the GPS to give you directions from point A to B. Pick an option it gives you and start your journey. What it won’t do is tell you every possible roadblock or flat tire you will encounter.

When you find yourself stranded with a flat tire…you can pound the steering wheel and complain. You can just sit in your car and wait for the tire to magically change itself. Or, you can get out of the car and do something about it.

How you handle flat tires is crucial to your outcome.

If we are constantly looking at our problems, we will never move beyond them. In the Book of Ezekiel, Israel is feeling depressed and hopeless in their situation. (Not unlike what we’re currently experiencing.) In Chapter 37:1-14 Ezekiel finds himself standing in a valley surrounded by human bones. God asks Ezekiel if the bones can live? Ezekiel answers, “God, only You know.”

God tells Ezekiel, “Say to the bones…you will come to life.” The bones came together, muscles, flesh and skin covered them. God says to Ezekiel, “Say to the wind…breathe on these people…” and breath came into them and they came to life.

God’s Spirt inside of us gives us life and hope.

We choose how we will act and react to situations we find ourselves in. No matter how bad things seem, what we read, what the news is saying, what politicians are saying, in every situation God has our back.

God’s got this. He can even bring dry bones to life.

Things Have a Way of Changing Quickly

In Times of Change it is Important to Keep Your Focus

If you had told someone a few weeks ago that there wouldn’t be any toilet paper in the stores…schools would be closed…all sporting events would be canceled…people would be staying at home…they wouldn’t have believed you. We definitely are experiencing some change.

This change has happened quickly, but that’s nothing new.

When Jesus came into Jerusalem on Psalm Sunday, He was viewed by many as a hero that was going to lead the people to a new kingdom. Then in a matter of a few days, He was dead. Things changed quickly from celebration to sorrow. Then in a few more days there was another change. He was raised from death to life.

There are positive changes coming in our future.

Some people didn’t like Jesus’ message. Some people don’t like our message. Just like Jesus, not everyone is going to understand or like our message. It can be hard to continue sharing our message when it feels like no one is listening. We need to focus on the message we’ve been given and never stop sharing it.

Jesus was a small country boy who started speaking to a small following. He kept sharing His message He never quit or gave up. He shared it with a few people who then shared it with a few people who shared with a few more. Look at how many people have heard it now. Proof that networking can work to build a community of followers.

The right message shared with the right people at the right time will have a major impact.

It’s not our job to know who the right people are or when the right time is. Our job is to focus on the message. To share, share again and share some more.

KEEP ON SHARING – NEVER QUIT!

Being Careful to Not Get Stuck in a Rut

The Importance of Changing and Growing

There’s a saying, “A rut is a grave with both ends kicked out.”. Too often we get in a rut and don’t even realize where we are. We are plodding back and forth doing whatever it is, never looking up to see where we are or where we’re going. If we’re not careful the rut will get so deep that we’ll never get out.

On the other hand, changing things just for the sake of change, isn’t a good strategy either. Growing and changing is good if there is a plan. Starting out on a trip without a destination and a map usually doesn’t end well.  

Change can be scary; it might not work. We know our rut well and we like it. Doing it because “We’ve always done it this way.” Isn’t a very good plan for improvement. This kind of rut thinking doesn’t allow for growth and change.

Change costs time, effort and money…the question is, is the change worth it?

Things that need changed and are ignored have consequences, i.e. diapers, your car’s engine oil, furnace filters, tooth brushes and bad habits.

Change is a natural extension of growth. As our services have grown from construction at Timber Creek Construction to coaching and consulting at Solution Building there have been a lot of changes. Changing allows us to do what we do better. Early in the growth process things naturally do more changing.

An example of this kind of change is the recent changing of our Solution Building tag line and logo. We originally started out with “A Foundation for Business & Life”. This was beneath the logo which included an image of a block foundation holding up the words Solution Building. This isn’t something that was thrown together quickly. I had given it a lot of thought and was sure it was the right choice.

After being confronted three different times by people thinking we laid block foundations I decided we needed to make some changes.

After going back to the proverbial drawing board, we changed the tag line to “Helping you find solutions for building your dreams”. The logo changed from the block foundation to a detective’s magnifying glass. This seems to better explain what we do…not to mention I’m NOT getting asked to lay concrete blocks.

It’s important that your message is clear.

Another change that we are going to be implementing next week is the changing of our weekly solution schedule. Since we added the mid-week Sunday School (email) post we’ve noticed that it consistently gets more opens. This caused me to ask the why question. We have concluded that people would rather not spend their weekends reading posts (no matter how good they are 😉).

So, rather than staying stuck in the rut of Saturday and Wednesday posts, we’re going to make some schedule changes. We are going to move the Saturday post to Monday and the Wednesday post to Thursday. I’m anxious to see if this change will help the open rate grow. If not, we can always change again.

One thing that helps us serve better is feedback. Please give us any thoughts you have about day of the week preferences, construction topics or business questions in the comment section below.

The Cost of Change Can Be More Than Time and Money

It Can Be Reputation and Loyalty, and To Me These Are More Important

Change happens for all kinds of reasons, some needed, some not. Some people love change, it excites them. These people are the ones pushing the envelope and coming up with new ways of doing things. Others on the opposite side never want to change anything. It’s scary to change. What if it doesn’t work? It’s warm and comfortable a lot like being in the bottom of a rut. It’s been said that a rut is just a grave with both ends kicked out.

So, which of these positions should a business take?

I think it depends on the situation, the people or person and the reason(s). As is the case most times, the right answer is somewhere in the middle.

Let me preface this next portion with the fact that I have been a longtime supporter and user of Pella products, for more than 30 years. I have enthusiastically advocated and installed their products throughout that time.

I AM NOW RETHINKING THIS. I was informed yesterday of some product changes that have been implemented at Pella and one of those changes may just be the straw that will break this camel’s back.

Pella has always been ahead of the curve when it comes to innovation. (A part of what gained my admiration and loyalty.) One of these innovations is…was…one of my favorite products. Double or single hung windows with blinds or shades behind a removable pane of glass has been discontinued. This would have been the window I would have recommended above all others, short of some specific design parameters. This is the very window that I planned to put in my home in the next few years. I never imagined that this window would not be available.

I don’t profess to be a Pella historical authority, but I do remember some things that happened in the late 1990’s or early 2000’s. This is not about specific times or details, but about a decided trajectory that began and seems to be continuing.

Prior to that point customers would talk about the exceptional quality of Pella windows. The first straw was the question that I began getting about the ProLine Series “builder’s” windows. People wondered why Pella was making a lower quality builder’s window. It seemed to be counter to what Pella stood for. I assured them the quality was as good as ever, there were just less options and fixed sizes in this series.

The next straw came with the introduction of vinyl windows. More questions about what was going on. Why is Pella selling “cheap vinyl windows”? I would tell people that it was just a way to give the public more options. It was a way of helping more people and Pella quality was still available in the wood windows.

Then the next straw came. It was when there began to be problems with the bottom sash of the ProLine casement windows rotting. I continued to defend them. This was a fluke…just some bad sealant on one select style in one series. The straws continued to come, and I continued to defend Pella and my supplier. The service and support were great. We would do what was needed to help them through this freak incident.

Now, full circle back to yesterday’s straw. I can’t say why Pella made this change to no longer offer shades between the glass in hung windows. I assume it was monetary as I presume all these decisions were. I don’t have any of Pella’s internal decision-making criteria, but they are a company that needs and deserves to make a profit.

What Pella needs to remember is that dollars are certificates of appreciation and consider that my appreciation may go somewhere else.

I’m sure that as big a company as Pella is that they won’t even notice when I’m gone. What they may notice is the size of the snowball when more and more contractors and customers do the same.

These types of changes have become too common place over the last 20 – 30 years. Too many times companies have chosen to sell more for less rather than seeking to provide high quality at a high price. There’s nothing wrong with buying inexpensive projects for less. It’s about deciding who you want to be and who you want to serve.

Pella’s decisions are theirs just as my decisions are mine.