I Need to Focus on What I Know How to Do

And I Don’t Know How to Do Everything

You’ve probably heard it said, “Doing the same thing over and over and expecting different results is the definition of insanity.” I have to remind myself of this often. I get started doing something a certain way and it’s hard to change directions.

We are creatures of habit.

My tendency is to try and do everything myself. I think this is a combination of who I am and my upbringing. Growing up on a farm if it needed done…we did it. This isn’t all bad, these things also contribute to my ability to think outside the box and find solutions.

The problem is, there’s not enough time to do everything. I need to be more focused on the things I do well. This doesn’t mean that we shouldn’t be learning new things. What it does means is that we need to be intentional about what we invest our time doing.

Focus is hard, especially when there’s no revenue.

A few weeks ago, I wrote about how frustrating it is, to be doing something and not be achieving the expected results. This frustration increases when you’re sure it’s the thing you’re supposed to be doing. I’ve tried several different things to get my message out to construction companies and customers who desperately need it. CRICKETS

For years I’ve been faithfully writing and publishing Weekly Solutions. I estimate I’ve spent upwards of 2000 hours researching, writing, editing, publishing, etc. Even at a small hourly rate of $35/hour that comes up to $70,000.00. That’s a pretty big investment to have generated no revenue.

Another part of my farm upbringing was frugality. I don’t like spending money on things if I can’t see a clear return. This coupled with my “I can do this” attitude. I struggle with the idea of employing help. Looking at the numbers above, hiring would’ve probably had a better return on investment.

If I want things to change, I need to do something different.

The frustration led me to do several things different this year. I joined Kingdom Builders Mastermind hosted by Ray Edwards. In my cautious world this is a sizable investment. It’s been an investment worth every penny.

Through this group I’ve become connected with others who have experience and skills that I don’t. One such person is StoryBrand Certified Guide, Bryan Switalski with Clarity Consulting. We discussed the possibilities that could be achieved in my hiring him to help me with my digital marketing, clarifying my message and getting that message to those who need it.

My naivete with the digital marketing world is evident when you consider the amount of time invested and lack of accomplishment. I was a little unsure of moving forward with this due to the cost. We discussed options and ways to break the big project into smaller ones.

After looking at the cost of the time I had invested, considering what other things I could have been doing with that time it looks like a good investment to me. Oh, not to mention earlier posts I wrote about this very thing as it relates to construction and the value of a professional and whether or not to hire. I really should take my own advice.

So, if I don’t want to be considered insane, I need to make some changes.

Bryan and I are meeting next week to get started. There are some new and exciting things coming. Something that would be helpful is if you or any contractors you know would share with us your “construction proposal frustrations” in the comments below.


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