So…What is it That Your Company Does?

The Importance of Telling Your Companies Story and Telling it Well

We’ve all been asked the question…you know the one. “So…What is it you do for a living?” This is one of the most frequently asked questions when people meet someone new.

A simple answer of I’m a contractor, a painter or an electrician doesn’t cover it anymore. The business world has become so diverse in the different types of things being done. As an entrepreneur or solopreneur giving a clear and precise answer this question can be tough.

A cookie cutter answer doesn’t cut it anymore.

Over the past few weeks, we’ve worked on getting clear on our mission and the characteristics and actions needed to accomplish it. We’ve been using the Business Made Simple process for this.

This week we’ll use the things we learned, making a story that will clearly explain what it is we do in an exciting and interesting way. It won’t be the typical boring history of when the company was founded by my grandfather in 1929….

This story will be focused on our dreams and the future, not the past.

When asked, “What is it that your company does?”, we tell this story:


Construction companies struggle with a lack of business knowledge and construction customers don’t know what to expect.

Lack of knowledge and understanding leads to out of control, unprofitable businesses requiring too much time for too little profit and customers paying more than estimated for less than expected. This results in overwhelm, burnout, unhappy dissatisfied customers, lawsuits and termination of businesses.

We help both achieve their dreams, by providing businesses with systems, processes and training while educating and guiding customers through the construction process.

This leads to happy satisfied customers who become raving fans and profitable less overwhelmed companies separating themselves from their competition.

With the right tools and knowledge, construction companies and customers can build the businesses, construction projects and lives of their dreams.


If we will live out our story everyday in everything we do, we’ll accomplish our mission and…

Bridge the gap between construction companies and customers.

We can choose to live in a boring mundane world, void of purpose and vision…or we can discover our passion and purpose and write the story of our dreams.

It’s up to us.

Knowing the End of One Story in the Beginning Is A Good Thing

How You Read Other Stories Is A Personal Preference

There are two differing opinions of how to read a book. Some people start by reading the last chapter first to see how the story ends. Others will start at the beginning and not read the end until…well the end. Whichever way you want to read is fine except for one specific story.

There is one story that you should know how it ends when it begins.

Knowing how the story in the Bible ends is critical to our own story and how it will end. We are all living our own stories surrounded by other stories in the middle of a bigger story. These stories are being written continuously every minute of every day.

We can write our story however we want, it’s up to us.

The important thing to remember is the importance of choosing to write it rather than letting someone else write it for us. Pastor Lee referred to two different stories in his message Sunday.

The first you are probably familiar with; it’s the story of Rip Van Winkle. In this story, written by Washington Irving and published in 1819, Rip Van Winkle falls asleep in the Catskill Mountains. When he wakes up 20 years later, he has slept through the American Revolution.

After he goes back to town everything has changed. His wife is dead, his kids are grown, the country now has a President rather than a King. Nothing is as it was when he went to sleep.

Too much of the time we sleep through life and let it happen to us.

The other story that he told was less popular. It’s a story about a Mexican priest, Sergio Gutierrez Benitez, who supported an orphanage for 23 years as the masked professional wrestler, “Friar Storm”. The La Casa Hogar orphanage became home to 270 children. Father Benitez chose to write his story, taking an active role and changing other people’s stories at the same time.

We can let life happen to us, or we can choose the life we want to happen.

Too often when we choose to write our own story, we forget to check with the Author of all stories to see if we are following His outline. Too often we don’t listen before we think or speak. We assume we have everything figured out and just start blabbering. This isn’t the best way to write a story.

Just like Peter, in Matthew 17:1-5 when he was on the mountain with Jesus. While he, James, and John were standing there Jesus became white as light and Moses and Elijah appeared. Then Peter began talking and making suggestions to Jesus without listening. While he was talking, God spoke and said, “This is my Son…Listen to Him!”

We need to be quiet and listen.

We have control over how our story is going to be written. Listen to God, study your life’s outline and right a good story.