So…What is it That Your Company Does?

The Importance of Telling Your Companies Story and Telling it Well

We’ve all been asked the question…you know the one. “So…What is it you do for a living?” This is one of the most frequently asked questions when people meet someone new.

A simple answer of I’m a contractor, a painter or an electrician doesn’t cover it anymore. The business world has become so diverse in the different types of things being done. As an entrepreneur or solopreneur giving a clear and precise answer this question can be tough.

A cookie cutter answer doesn’t cut it anymore.

Over the past few weeks, we’ve worked on getting clear on our mission and the characteristics and actions needed to accomplish it. We’ve been using the Business Made Simple process for this.

This week we’ll use the things we learned, making a story that will clearly explain what it is we do in an exciting and interesting way. It won’t be the typical boring history of when the company was founded by my grandfather in 1929….

This story will be focused on our dreams and the future, not the past.

When asked, “What is it that your company does?”, we tell this story:


Construction companies struggle with a lack of business knowledge and construction customers don’t know what to expect.

Lack of knowledge and understanding leads to out of control, unprofitable businesses requiring too much time for too little profit and customers paying more than estimated for less than expected. This results in overwhelm, burnout, unhappy dissatisfied customers, lawsuits and termination of businesses.

We help both achieve their dreams, by providing businesses with systems, processes and training while educating and guiding customers through the construction process.

This leads to happy satisfied customers who become raving fans and profitable less overwhelmed companies separating themselves from their competition.

With the right tools and knowledge, construction companies and customers can build the businesses, construction projects and lives of their dreams.


If we will live out our story everyday in everything we do, we’ll accomplish our mission and…

Bridge the gap between construction companies and customers.

We can choose to live in a boring mundane world, void of purpose and vision…or we can discover our passion and purpose and write the story of our dreams.

It’s up to us.

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