The Why Question is the Most Important One That Gets Asked the Least

WHY is That… and What Do We Do About it?

As I’m working on the workshop for Building a Better Proposal system, I was contemplating WHY questions.

Why –

  • Should construction contractors do proposals?
  • Don’t they?
  • Does a customer want to do a construction project?
  • Do we do the same things over and over expecting different results?
  • Do people in horror movies repeat the same bad decisions?

Small children constantly ask the why question, over and over and over…? You know what I mean. This is how they learn. Why do we outgrow this sense of curiosity and stop asking the WHY questions?

The answer to all questions starts with WHY.

  • Why should construction contractors do proposals?

This question is the one that baffles me as much as any. How can contractors expect customers or production crews to know what work is going to be done and what it’s going to cost without some clear communication? I don’t think you would buy a truck without knowing what you were getting. I know I would be disappointed if I ordered a new $70,000 truck and when I got it, it was a 1999 ½ ton pickup missing a wheel and the driver’s door.

  • Why don’t contractors do proposals?

The most common answer to this question is that they simply don’t know how. This is something that just isn’t taught. Most contractors start out doing construction, not paperwork. They figure out some guesstimation process and then wonder why customers are upset when they get a bill that is higher than they expected for less work.

  • Why does this customer want to do this construction project?

This should be the primary question that a contractor gets the answer to. It is more important than what. The “what” answer has a “why” answer behind it. The why question doesn’t have to be asked directly, but regardless, needs to be answered. The why is the foundation for the customer’s dream. A foundation is critical to building construction projects and dreams.

  • Why do we do the same things over and over expecting different results?

We all do this to some degree. Why? Why do we continue to repeat things thinking it will be different this time? We shouldn’t do things just because… “we’ve always done it this way”. The more we walk back and forth in a rut the deeper it gets and the harder it is to get out. I heard it said once that a rut is just a grave with both ends kicked out. Stop walking and determine if this what you want and if it’s the best plan. If not do something different.

  • Why do people in horror movies repeat the same bad decisions?

This question is a fun example of the previous one. If you’ve ever watched any horror movie you’ve seen this. The teenagers are in a dark scary place and instead of getting out they continue to hide in a basement, an attic, a cemetery, etc. The GIECO “horror movie” commercial is a great example of this.

It’s up to us to decide, are we going to do something different or stay in the rut?

These are just a few questions about construction proposals and…horror movies. 😊 We should be asking the WHY question about everything. This is the most important question there is.

We have the choice. We can just keep doing things the same way…or we can stop and ask why. Why are we doing this? Whatever “this” is. Until we answer the why question all other questions are harder to answer.

Be like a child and ask, why…why…why…why… and never stop.

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