How Do We Know if Something is Worth the Cost…or Just a Shiny New Object?

It Would be Nice if There Was a Clear Answer to This Question

Maybe there is, but it’s going to take some work to find it.

You may remember the “pet rock” from the mid-seventies. I didn’t understand it, but still found myself drawn to having one…however I never was a pet rock owner.

I have a better understanding of this phenomena now. There is some really good marketing out there and we can be pulled into the new shiny thing.

We are bombarded constantly with advertising and suggestions that we need this next amazing new thing, whatever it is. Maybe we do…maybe we don’t.

But we need to be clear on who we are and what we’re doing. We need to think before we act.

From an early age we’re drawn to fit in. We want that thing that the cool kids have. But why? Why do we feel attracted to be them rather than just be ourselves?

This past week in our virtual mastermind, the discussion turned to things like green screen backdrops, microphones and similar items.

As we discussed this, I couldn’t help but feel like I was back in school talking about pet rocks. Maybe it was my simple lack of understanding. Or, maybe it was a clear understanding of who I am and what works best for me.

As we discussed this topic it was clear that different people have different needs. This clarity of who we are and what our purpose is, is critical. It is the thing that guides us to make the right decisions for us and our customers.

Quality is always important. Different people see quality differently. What’s quality to one person, might be extravagance to another. What’s satisfactory to one might be junk to someone else.

You have to get clear on who you are. What is acceptable and what’s not.

I used to have a sub-contractor that would buy a new truck every year or two. I’m talking about $60,000 – $70,000. There’s nothing wrong with this if it can be afforded and it’s done for the right reasons.

After getting to know him better I realized, for him this was about impressing people. His driving purpose was to make a lot of money and show off. He’s since gone out of business.

There was nothing wrong with him buying those trucks. The problem was his why.

There’s nothing wrong with having nice expensive things. Is it a tool allowing you to better fulfill your purpose or is it to impress someone?

It might be as simple as you like nice trucks and pet rocks.

It comes down to being true to who you are. Doing things for the right reasons. This can be a hard thing to determine. If you spend the time and energy on figuring this out, before you spend money on that next shiny new object…it will pay dividends.

Figuring out who we are and what our purpose is, is not an easy thing, but it will help us know why we’re doing what we’re doing.

If you can afford it and want it…go buy that shiny new thing

Oh, by the way, did you know that you can still buy pet rocks?

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