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Learn How to BUILD the Construction Business of Your Dreams

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The Final Building Blocks in the 5-Step Foundation of Your Business

Dreaming big has always been my nature. Early in my life I had some really big dreams. The problem arose when these dreams didn’t come true. That’s when disappointment and a sense of failure set in.

This discouragement is why over 60% of US construction companies fail within the first five years. People’s business dreams aren’t going according to plan, and they don’t know what else to do but quit.

When I found myself struggling with feelings of failure, I concluded that my dreams must have been wrong. That’s when God got my attention with a smack upside the head…literally.

God wants us to dream big. Mark 11:23-24

The thing that I realized after this wakeup call was…God wasn’t going to do this for me…He was going to do it with me. And I had to get off my “but” and stop making excuses. If I wanted to BUILD this dream business, I needed to get to work.

BEING aware of the problems and UNDERSTANDING them is where the turnaround for your business starts.

BEING aware and UNDERSTANDING are the first two steps in the 5-step process for BUILDing a better business. The next step is receiving the INFORMATION needed and getting INSTRUCTIONS about IMPLEMENTING this INFORMATION into your business. The I in BUILD is hard because it requires asking for help, and most construction guys don’t like to ask for help.

B = Being aware of problems

U = Understanding problems and how to fix them

I = Instruction and Implementation of systems and processes

This brings us to the L in BUILD…LEARNING.

LEARNING is the step that will take the longest and can be the hardest, but it’s also the most important. It is the one that leads to the biggest change. It’s a change from the way you have always done it. Most of us don’t like change. We’re comfortable wallowing here, doing things the way we always have.

Change will go faster if you have someone help you through the process.

LEARNING to build a building isn’t instantaneous. You don’t show up on a job site your first day knowing everything about building. You come back the second day and LEARN more and the third and the fourth. And years later you have LEARNED how to build.

Just like pouring concrete, framing a wall, pulling wire, soldering copper, shingling a roof, or installing flooring…after repeating the process over and over it becomes a part of who you are…you could do it in your sleep.

Building a business is the same. You can’t just wave a magic wand and have your business running like a well-oiled machine. It takes time and effort just like building a building does. This also becomes a part of who you are.

One of the greatest feelings ever is to step back and see a finished building project knowing that you did that. You built that.

You can get that same feeling about your business. If you put in the effort to learn the systems and processes, you will be able to step back and know that you built that business of your DREAMS.

This is the D in 5-step BUILD process. The DELIVERY of the DREAM. This is where all the hard work pays off.

If you would like some help BUILDing your DREAM business and receive a free 30-minute consultation of your construction company, simply take this short survey.

The Difficulties of Doing Things You Don’t Know How To

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What to Do When Faced with Something You’ve Never Been Taught

When faced with things that we aren’t proficient in, there’s really only three options.

  • Attempt to do it ourselves
  • Hire a professional
  • Close our eyes and pretend like it’s not happening

There are variations of these, but ultimately these are the three choices.

We all have our own areas of expertise and skill. I don’t know about you, but mine isn’t marketing. Marketing is defined as “the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. The term developed from the original meaning which referred literally to going to market with goods for sale.

As entrepreneurs we tend to be of the mindset that we can figure “it” out whatever “it” is.

I know this is certainly my default approach to obstacles. An “I’ve got this” attitude can be an asset…it can also be a liability. It’s great to learn new things and I like knowing how things work. This learning comes at a cost.

In my forty plus years of doing construction I’ve learned a lot about building, both physical construction and how to operate a successful business. One of the things that I’ve never needed to know much about is marketing. When doing quality work and taking care of customers, word of mouth is marketing enough.

Whether it’s time or money, there’s a cost.

Now that we’re expanding our business to include business coaching, systems and training as well as customer consulting and educating, we need some marketing.

For several years I’ve been working on this. Trying to learn how while not spending any money. Then I spent a little money here and there on programs that I thought might be the trick with still no traction.

After years of very little forward progress, earlier this year I decided that I had “closed my eyes and pretended like it’s wasn’t important” for long enough.

At that point I began investing in myself and my idea. I started by joining Kingdom Builders Mastermind. It’s not cheap. In that mastermind I met Bryan Switalski who is a digital marketer using the Story Brand system which I had already been working to learn. I’ve hired him to help me with a lead generator and some sales funnel work. Through Bryan and Becky Warner another mastermind member. I found out they along with Dean Kaneshiro were getting ready to start a 90-Day Launch course. Designed to get a product to market in 90 days.  

This is a substantial investment of time and money, but

What has it cost me in the time over the last 6-7 years and I haven’t sold anything yet?

I realized as I was going through this process to improve my marketing, that the same reasons that I hadn’t moved forward sooner, are the same reasons construction companies don’t do accurate and consistent proposals.

They never learned how.

They’ve either came up with a “guess-timation” way of giving customers prices or they’ve “closed their eyes and pretended it’s not important”. Either way the outcome isn’t very good.

This is precisely why I designed the Blueprint for Building a Better Proposal system. The peace of mind and lack of stress alone is worth the investment of time and money.